The path of product and price setting is basically the same for all industries, whether it be food products for the supermarket or durable and sustainable goods.

From producers, product goes to distributors, who sell products to wholesalers, who sell in bulk quantity to retailers, who in turn break down the products into small or single lots and sell to the customer at mark-up prices.

The typical path of product from the manufacturer or producer first goes to the distributor, who sells products to the wholesaler, who sells products to the retailer, who in turn sells the product to the customer. Rules are not set in concrete for pricing and discounts, however to make a profit, the consensus is that it is good business to stick with the tried and true pricing methods.