While the marketing function within an organization aims to establish the requirements of actual and prospective customers and promoting the company’s products or services, the sales department actively sells the company’s products to customers.

The fundamental distinction between the two departments is that the marketing department’s efforts cost the organization expenses whereas the sales department generates revenue to the company.

The Sales Process

A sales event involves the customer directly, where he or she can buy goods or services directly or order a specific product via a sales quotation.